Managing a Professional Author Online Presence

Column by Cina Pelayo September 11, 2020
Different writers have different goals when it comes to their online presence. Author Cina Pelayo discusses hers.

Writers, Stop Neglecting Your Author Photos!

Column by Andrea J. Johnson
An author photo is a marketing tool. It should look like YOU on your best day. This post lists the do's and don'ts of creating the best photo for your brand.

Book Promotion In The Age of Pandemic

Column by Rob Hart May 4, 2020
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?

Overcoming Self-Hype Block

Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.

Hunting Down the Perfect Comp Is More Important Than You Think

Column by Andrea J. Johnson
Learn what makes a good comp title, why comp titles are important, and how to create a comp title that provides maximum impact.

Build Your Brand With An Author Tagline

Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.

Requests, Not Demands: How to Get Your Books into Libraries

Column by Peter Derk
The library is your friend. Don't alienate it.

5 Business Savvy Books Every Author Should Read

Column by Andrea J. Johnson July 8, 2019
We’ve identified five books that walk the line between craft and commercialism to offer writers the truth behind how their art becomes an entity when the marketing process begins.

5 Reasons Amazon is a Necessary Evil

Column by Gabino Iglesias
I hate Amazon as much as you, but I also love it. Yeah, it's complicated. Here's why.

9 Reasons You Should Write Short Fiction

Column by Annie Neugebauer
Are you a writer who's only tried your hand at novels, poetry, or essays? Here are 9 reasons writing short fiction might be worth your time.

9 Things I’ve Learned about Authoring from Selling My Used Clothes Online

Column by Annie Neugebauer April 27, 2018
What does selling used clothing have to do with publishing? In today’s digital marketplace——where writers mostly have to do all of our own hustling——there’s a lot more crossover than you might think.

Overcoming the Shame of Self-Promotion

Column by Susan DeFreitas August 30, 2017
Shameless self-promotion is not the same as self-promoting without shame. If you want to establish a career as an emerging author, consider mastering the latter.

11 Ways Marvel Comics Can Change To Attract Consumers

Column by Peter Derk
Eleven ideas to help Marvel end their sales slump. Four of them are actually legitimate!

Why Do So Many Indie Presses Fail?

Column by Gabino Iglesias
In the last three years, I've seen so many indie presses come and go that I've lost count. I asked some experts to help me figure out why.

10 Things I Did Right As a Debut Novelist

Column by Susan DeFreitas June 1, 2017
There were a whole lot of things I did wrong as a debut novelist. But there were also some things I really did right--and they made a difference in the long run.

Email Newsletters: A Writer's Best Friend

Column by Christopher Shultz
If you delete your email subscriptions on sight, maybe don't do that.

9 Facebook Posts by Authors We Don't Need to See in 2017

Column by Gabino Iglesias February 6, 2017
There's a lot of nonsense happening on Facebook, and it's time authors stop contributing to it.

22 of the Best And Worst Promotional Products For Your Book Release

Column by Peter Derk
What kind of junk can you slap your book onto for trade shows, giveaways, and to generally annoy everyone?

What $100 Of eBook Marketing Advice Is Really Worth

Column by Peter Derk September 14, 2016
If a guy were to buy $100 of eBook marketing materials, how much would it earn him?

When Writers Do It Wrong: The Top 10 Ways To Annoy Your Twitter Followers

Column by Annie Neugebauer September 8, 2016
Tweet less. Tweet better. Tweet relevantly. And for the love of all that is holy, stop annoying your followers. Here’s the 10 most annoying things I see writers do on Twitter, plus how to fix them.
The New Binge-Ability Of Books

The New Binge-Ability Of Books

News by Peter Derk June 9, 2016
Forget waiting, we want binge-able books, and we want them now!
Alex Segura, Comics, Craft, marketing, PR, Writing

A Conversation With Alex Segura About PR, Archie Comics, And His New Novel 'Down the Darkest Street'

Interview by Rob Hart
New dad, PR man, comic editor, mystery writer. How does Alex Segura do it? Find out in his interview!

How to Create an Award-Winning Magazine Without Ever Spending a Dime

Column by Max Booth III May 13, 2016
Call us when you have a real challenge.

Book Launches, Portland Style

Column by Suzy Vitello December 3, 2015
Suzy Vitello, aka "the den mom," knows how to throw a great book party. After all, she was taught by the master of the literary festivus, Chuck Palahniuk. Need some ideas for your own launch? Read on.
Japan's Brick And Mortar Bookstores Fight Back

Japan's Brick And Mortar Bookstores Fight Back

News by Peter Derk September 8, 2015
Two novel ways Japan's bookstores are fighting for brick and mortar.