Column by Jay Wilburn November 18, 2021
The title is the first thing any reader sees. The perfect title may or may not exist, but there are a few ways to tackle coming up with one.
Column by Cina Pelayo September 11, 2020
Different writers have different goals when it comes to their online presence. Author Cina Pelayo discusses hers.
Column by Sadie Hartmann June 18, 2020
Social media branding has a bad rap. When people hear about "branding" they immediately think of corporate business strategies. Branding is important. Here's why.
Column by Andrea J. Johnson May 15, 2020
An author photo is a marketing tool. It should look like YOU on your best day. This post lists the do's and don'ts of creating the best photo for your brand.
Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.
Column by Andrea J. Johnson
Learn what makes a good comp title, why comp titles are important, and how to create a comp title that provides maximum impact.
Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.
Column by Rob Hart October 26, 2011
Social networking is easy if you want to tell people what you had for dinner last night. When you're a writer building a brand, it requires a little more thought--and a lot more dedication.
Ask The Lit Coach: "Should Writers Settle Themselves Into A Single Genre In Order To Be Successfully Published?" and MoreColumn by Erin Reel October 24, 2011
Author branding and the outlook for Transgressive fiction are the subjects in the 2nd issue of Ask The Lit Coach.