Content Marketing for Authors

Column by Peter Derk
The least gross form of a very gross thing: Marketing.

How To Help Indie Authors Without Spending A Penny

Column by Andrew Fowlow April 7, 2021
There are things you can start doing right now that will have a huge impact on an indie author and it won't even cost you a penny.
Michael Clark on Marketing Your Book

Michael Clark on Marketing Your Book

Interview by Andrew Fowlow
I've come to really admire Clark’s efforts. He's an author that I think gets it right and we all can learn from his hustle.

Old Book Marketing Wisdom That Needs To Change

Column by Peter Derk
Let's question classic marketing advice like spacing out your releases and not being too pushy.

Book Promotion Scams You Can Try From Home!

Column by Peter Derk January 12, 2021
Learn to sell books like a flim-flam man. A matchstick man. A snake oil salesman.

Goodreads Dumps Twitter Functionality

Column by Andrew Fowlow January 7, 2021
The world’s largest community of book lovers is removing its automated Twitter functionality, leaving patrons of the site confused. Why is the social giant taking steps detrimental to indie authors?

Twitter Bots for Writers

Column by Peter Derk
Twitter bots as a force for literary good!

Managing a Professional Author Online Presence

Column by Cina Pelayo September 11, 2020
Different writers have different goals when it comes to their online presence. Author Cina Pelayo discusses hers.

Writers, Stop Neglecting Your Author Photos!

Column by Andrea J. Johnson
An author photo is a marketing tool. It should look like YOU on your best day. This post lists the do's and don'ts of creating the best photo for your brand.

Book Promotion In The Age of Pandemic

Column by Rob Hart May 4, 2020
Bookstores and libraries are closed. In-person gatherings are discouraged or banned. The media is in a tailspin. What's an author to do—especially if you just had a book come out?

Overcoming Self-Hype Block

Column by Christoph Paul March 24, 2020
A meditation on self-hype/-marketing/-branding block.

Hunting Down the Perfect Comp Is More Important Than You Think

Column by Andrea J. Johnson January 22, 2020
Learn what makes a good comp title, why comp titles are important, and how to create a comp title that provides maximum impact.

Build Your Brand With An Author Tagline

Column by Andrea J. Johnson December 27, 2019
Create an effective tagline in three steps: Brainstorm who you are and what you do. Identify how you do it, and determine the benefit your work gives to the reader.

Requests, Not Demands: How to Get Your Books into Libraries

Column by Peter Derk
The library is your friend. Don't alienate it.

5 Business Savvy Books Every Author Should Read

Column by Andrea J. Johnson July 8, 2019
We’ve identified five books that walk the line between craft and commercialism to offer writers the truth behind how their art becomes an entity when the marketing process begins.

5 Reasons Amazon is a Necessary Evil

Column by Gabino Iglesias
I hate Amazon as much as you, but I also love it. Yeah, it's complicated. Here's why.

9 Reasons You Should Write Short Fiction

Column by Annie Neugebauer
Are you a writer who's only tried your hand at novels, poetry, or essays? Here are 9 reasons writing short fiction might be worth your time.

9 Things I’ve Learned about Authoring from Selling My Used Clothes Online

Column by Annie Neugebauer April 27, 2018
What does selling used clothing have to do with publishing? In today’s digital marketplace——where writers mostly have to do all of our own hustling——there’s a lot more crossover than you might think.

Overcoming the Shame of Self-Promotion

Column by Susan DeFreitas August 30, 2017
Shameless self-promotion is not the same as self-promoting without shame. If you want to establish a career as an emerging author, consider mastering the latter.

11 Ways Marvel Comics Can Change To Attract Consumers

Column by Peter Derk
Eleven ideas to help Marvel end their sales slump. Four of them are actually legitimate!

Why Do So Many Indie Presses Fail?

Column by Gabino Iglesias
In the last three years, I've seen so many indie presses come and go that I've lost count. I asked some experts to help me figure out why.

10 Things I Did Right As a Debut Novelist

Column by Susan DeFreitas June 1, 2017
There were a whole lot of things I did wrong as a debut novelist. But there were also some things I really did right--and they made a difference in the long run.

Email Newsletters: A Writer's Best Friend

Column by Christopher Shultz
If you delete your email subscriptions on sight, maybe don't do that.

9 Facebook Posts by Authors We Don't Need to See in 2017

Column by Gabino Iglesias February 6, 2017
There's a lot of nonsense happening on Facebook, and it's time authors stop contributing to it.

22 of the Best And Worst Promotional Products For Your Book Release

Column by Peter Derk
What kind of junk can you slap your book onto for trade shows, giveaways, and to generally annoy everyone?